Press

“We’re a brand with purpose,” Gores told the Courier. “The purpose is to really give people confidence, make people feel good, and to live a more full life.”

“Confidence is an interesting and innovative concept and the brand definitely has some edge to it.”

“Confidence is an organic, all-natural, sugar-free, zero-calorie beverage created to boost people’s moods and feelings of harmony…”

“The naturally flavored beverages contain ingredients that are beneficial for soothing stress and anxiety, supporting mood management and memory, as well as healthy brain and nerve function.”

"It all starts with functional ingredients and adaptogens – plant-based ingredients that work at the molecular level to lighten the effect of physical, mental and emotional stressors on the body."